Verve Environmental / Branding / Kennedy Studio

Promerita / Branding / Kennedy Studio

After a lengthy digital twin pilot project for Vancouver International Airport, we turned our attention to the more human side of travel: the passenger experience. Plenty of tools exist to streamline airport ops, and the idea of applying those design principles to the traveller’s journey was a natural (and novel) progression.

Base Premise

Air travel for passengers is a maelstrom of chaotic scheduling, unpredictable variables and guesswork. What if we designed an app that could use available data to generate a carefully-timed, stress-free airport experience?

This is PAX

Whenever you have to fly, PAX can plan your journey through the airport using information you provide in advance:

• It uses your travel plans, personal data, preferences and to-do list to generate a pre-travel itinerary (PTI) to guide your movements prior to boarding
• It knows your local airport layout and the locations of the key points—and choke points—in your PTI
• Using airport ops sensor data it knows how many other travellers are in the airport, and where they are, so it can better manage traffic and timing
• It surfaces promotional info to generate support for airport restaurants and businesses
• It provides compelling incentives to fully explore the airport and take advantage of available services
• It uses augmented reality to provide directional guidance and cleverly integrate ads into the environment

Process

Conversation – ideation – concept art – wireframing – design

Jump to: The messy work / the clean work

The United Arab Emirates has an above-average number of aging and critically ill patients. lack of education and tech-savvy play a role. We designed and built this companion app to help patients manage complex medication regimes, stay accountable with family and friends, and ultimately realize better health outcomes.

Roles

Concept and ideation / creative direction / UX mapping and wireframing / UI design / brand design and collateral

Process

Research / User needs / Wireframing / UI / Build

User Interface Design