I’ve pointed out the Under Armor brand’s clever infiltration of a galaxy far, far away in a prior post. Imagine my not-surprise to see them pull off the same feat in the new CBS Trek series.
Continue reading “Abstract Brand Placement in Star Trek: Discovery”Tag: branding
Abstract Brand Placement in Star Wars: Rogue One
This is one of the smartest examples of brand placement I have yet seen. Can Galen Erso afford high-performance sportswear as a farmer on the planet Lah’mu? I doubt it, but that would be absurd anyway, so it’s hard to imagine how much influence – and money – it must’ve taken to get Lucasfilm to agree to this. Very clever.
