A spec update for an old classic.
BMW has been using the same logo, in some form, for a hundred years or more. They do update it – but not often, and not lately. In fact, it has looked more-or-less the same since 1954.

Thoughts on Design, Psychology & Real-World User Experience
A spec update for an old classic.
BMW has been using the same logo, in some form, for a hundred years or more. They do update it – but not often, and not lately. In fact, it has looked more-or-less the same since 1954.